THE RISING INDIAN CONSUMER
My maid came late this morning, on enquiring what was the reason, she responded - 'Daughter is unwell'. Concerned, I probed further. That's when she revealed that they bought a new fridge recently and her daughter has been on a cold drinking water spree since then. Talk about joy in little things :) I am also aware of a Carpenter, who changes his car every 3 years. On enquiring, he responded nonchalantly - I get bored out of driving the same car, hence I keep changing it every 3 years. Welcome to the new India that's young, big, hungry for success, and will not shy away from spending their disposable income. That's the biggest opportunity the corporations of the world are observing as things unravel. Ridham Desai , MD at Morgan Stanley India shared some interesting insights on ET NOW a few days ago. And if I have to share the biggest takeaway from that interview, it is this: " Discretionary Consumption in India is the next big thing, park your ...